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Kellen Butler
ProductLive

YardLedger

YardLedger started as my own problem. I couldn’t remember the last time I’d fertilized or put down insecticide, so I began tracking it in a spreadsheet — then a proper soil test changed everything and the data piled up fast. I pasted it all into ChatGPT for advice, which worked until a month later, when I couldn’t remember what came next. That gap — plenty of data, no memory, no clear next step — is what YardLedger closes.

YardLedger mapping screen: color-coded lawn zones drawn over a satellite view of a property, each labeled with its square footage.
Mapping lawn zones from a satellite view — each zone's area feeds the plan.

Overview

It turns out I wasn’t the only one. YardLedger helps homeowners get the most out of their lawns with as little friction as possible. Most people don’t want to become turf experts; they want to know what to do, when, and why — then get on with their lives.

It’s built around a clear point of view: usefulness and simplicity first, depth available when you want it.

Who it’s for

The range is intentionally wide — from someone who’s never thought about their lawn beyond mowing it to an enthusiast who knows their soil and grass type. The challenge is serving both without overwhelming the beginner or boring the expert.

The answer is a product that stays simple on the surface and gets deeper only when someone asks it to.

The problem

Lawn advice is fragmented and contradictory. Every label, forum thread, and video has an opinion, and almost none of it accounts for your grass, your climate, or what you did last month. The result is guesswork, wasted money, and the quiet sense you’re doing it wrong.

  • Generic advice that ignores your specific conditions.
  • No memory — nothing connects what you did before to what you should do next.
  • Complexity and jargon that make a simple task feel intimidating.

Product approach

Product judgment here matters more than any single feature. The goal is to reduce guesswork: take what’s known about a lawn, turn it into clear and timely guidance, and keep a record so each recommendation builds on the last.

Restraint is the hard part. It would be easy to add endless features; the discipline is keeping the experience clear, calm, and genuinely helpful — earning trust by making lawn care feel manageable rather than complicated.

Where it is now

YardLedger is live on web and iOS, with Android in review. The focus now is sharpening the core experience — the part that takes someone from uncertain to confident — and growing from there.